"Commercialisation and technology have combined to alter the media, with the packaging of news as a commodity that can be bought and sold being one of the greatest changes facing journalists" (Breit, 2008, in the set text, Chapter 14; 218).
This is due to globalisation especially, and with no one power able to impose change, it puts a great deal of pressure on individual nation-states to restore public confidence back into this institution.
This was a topic of discussion in class and the issue of the future was of great concern.
Something we also covered that interested me however, was agenda setting. It made me wonder, is it the mass-(news)media influencing audiences, by their choice of what stories they consider newsworthy and how much prominence and space they give them or is the mass media acting in response to audiences? From class it was obvious that within today's societies celebrity is prominant in news, but why is this? It was also interesting to note that most Australian newspapers covered the same stories and with very similar angles. It just made me think, is the world headong towards global newspapers?
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I think the world is heading towards a form of global newspaper. Of course it depends on language, but online, it is possible.
In terms of nationally and how stories are reported similarly, I think it may decrease the amount of newspapers per state, but increase the prominence of the national newspaper and local newspapers. Because local people are still interested in local stories, and local newspapers serve that function. If there was any changes, say for example to the Newcastle Herald, it would create a significant cultural shift and change, which is something that takes quite some time, especially in the traditional media industry.
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